According to a recent report by Custom Market Insights, the demand for educational tourism is steadily increasing around the world. The market was valued at approximately USD 409 billion in 2023 and is expected to reach USD 1,402.1 billion by 2033, with a compound annual growth rate (CAGR) of about 11.57%.
Educational tourism involves travel with a primary focus on learning and gaining educational experiences. It includes visits to educational institutions, historical sites, cultural landmarks, and participation in specialized programs, workshops, or courses. This sector promotes global understanding, personal growth, and academic enrichment through a blend of travel and education.
One of the significant drivers of this market is the increased government support and favorable policies. Governments worldwide recognize the value of educational tourism in fostering cultural exchange and improving educational standards. Countries like the United States, Canada, and Australia have implemented strategies to attract international students through various visa programs and initiatives. This has led to a significant contribution to their respective economies.
The rising income and mobility of the global middle class, especially in emerging economies like China, India, and Brazil, are also driving the market. As disposable incomes increase, more families are able to afford to send their children abroad for education. This has led to a surge in students from these regions seeking educational opportunities abroad.
However, there are challenges that the market faces, such as the high costs associated with international education. Tuition fees, living expenses, and travel costs can be prohibitive for many potential students and their families. In addition, geopolitical tensions and visa restrictions can create uncertainties and barriers for students wishing to study abroad.
Despite these challenges, there are significant opportunities in the market. The expansion of online and hybrid learning models, accelerated by the COVID-19 pandemic, has allowed institutions to reach a global audience without requiring students to relocate. This trend enables students worldwide to access quality education remotely.
There is also a growing demand for skill-based and experiential learning. Programs offering internships, work placements, and hands-on learning are gaining popularity, as they provide practical skills and cultural immersion. This aligns with the increasing interest in educational experiences that extend beyond traditional classroom settings.
In conclusion, the future looks promising for the educational tourism market. With global trends supporting the growth of this sector, there are opportunities for both institutions and students to benefit from international education and cultural exchange.
Prema nedavnom izvješću Custom Market Insights, potražnja za obrazovnim turizmom stalno raste diljem svijeta. Tržište je vrijedno otprilike 409 milijardi dolara u 2023. godini i očekuje se da će do 2033. godine doseći 1.402,1 milijardu dolara, s godišnjom stopom rasta od oko 11,57%.
Obrazovni turizam uključuje putovanja s glavnim naglaskom na učenje i stjecanje obrazovnih iskustava. To uključuje posjete obrazovnim institucijama, povijesnim lokalitetima, kulturnim znamenitostima i sudjelovanje u specijaliziranim programima, radionicama ili tečajevima. Ovaj sektor promovira globalno razumijevanje, osobni razvoj i akademsku obogatnost kroz kombinaciju putovanja i obrazovanja.
Jedan od značajnih pokretača ovog tržišta je povećana podrška vlade i povoljne politike. Vlade diljem svijeta prepoznaju vrijednost obrazovnog turizma u poticanju kulturne razmjene i poboljšanju obrazovnih standarda. Zemlje poput Sjedinjenih Američkih Država, Kanade i Australije implementirale su strategije za privlačenje međunarodnih studenata putem različitih viza programa i inicijativa. To je dovelo do značajnog doprinosa njihovim respektivnim gospodarstvima.
Rastući prihod i mobilnost globalne srednje klase, posebno u zemljama u razvoju poput Kine, Indije i Brazila, također pokreću tržište. S povećanjem raspoloživih prihoda, više obitelji može priuštiti slanje djece u inozemstvo radi obrazovanja. To je dovelo do porasta studenata s tih područja koji traže obrazovne mogućnosti u inozemstvu.
Ipak, postoje izazovi s kojima se tržište suočava, poput visokih troškova međunarodnog obrazovanja. Troškovi školarine, životnih troškova i putovanja mogu biti preveliki za mnoge potencijalne studente i njihove obitelji. Osim toga, geopolitičke napetosti i restrikcije viza mogu stvarati neizvjesnosti i prepreke za studente koji žele studirati u inozemstvu.
Unatoč tim izazovima, postoje značajne mogućnosti na tržištu. Proširenje modela online i hibridnog učenja, potaknuto pandemijom COVID-19, omogućilo je institucijama da dosegnu globalnu publiku bez potrebe za premještanjem studenata. Ova trend omogućava studentima diljem svijeta pristup kvalitetnom obrazovanju na daljinu.
Postoji i rastuća potražnja za učenjem temeljenim na vještinama i iskustvenim učenjem. Programi koji nude prakse, radna mjesta i praktično učenje postaju sve popularniji, budući da pružaju praktične vještine i kulturnu uranjanje. To se uklapa u sve veći interes za obrazovna iskustva koja nadilaze tradicionalne učionice.
Zaključno, budućnost izgleda obećavajuće za tržište obrazovnog turizma. S globalnim trendovima koji podupiru rast ovog sektora, postoje prilike za institucije i studente da imaju koristi od međunarodnog obrazovanja i kulturne razmjene.