Rhode Island’s tourism industry is set to witness a transformative shift as the state unveils its groundbreaking campaign to attract visitors. With a unique focus on portraying Rhode Island as having and being “All That,” the campaign aims to capitalize on the state’s diverse attractions. However, for this ambitious endeavor to succeed, the support of local residents and tourism leaders is crucial.
Led by Anika Kimble-Huntley, the Chief Marketing Officer of R.I. Commerce Corp., the campaign is an innovative attempt to entice tourists by showcasing the multitude of experiences the state has to offer. Kimble-Huntley emphasizes the importance of capturing the attention of potential visitors with short, impactful screen flashes highlighting local attractions.
Through this new marketing strategy, Rhode Island hopes to shed its reputation as a hidden gem and position itself as a must-visit destination. By leveraging the state’s natural beauty, cultural heritage, and vibrant communities, this campaign aims to create a lasting impression on tourists and entice them to explore all that Rhode Island has to offer.
While beautiful images and captivating videos can undoubtedly attract attention, the success of the campaign lies in the hands of the local community. Residents of Rhode Island, along with tourism leaders, are instrumental in conveying the warmth and hospitality that make the state truly special. Their support, whether through firsthand recommendations or active involvement in promoting local attractions, will enhance the campaign’s credibility and encourage visitors to experience the wonders of Rhode Island for themselves.
Rhode Island’s bold new approach to tourism is poised to breathe new life into the state’s travel industry. By showcasing the diverse range of activities, landmarks, and cultural experiences that await visitors, the campaign aims to establish Rhode Island firmly on the traveler’s map. Together, with the enthusiasm and support of the local community, this exciting initiative has the potential to propel the state to new heights in the world of tourism.
FAQ:
1. What is Rhode Island’s groundbreaking campaign focused on?
Rhode Island’s groundbreaking campaign aims to portray the state as having and being “All That” by showcasing its diverse attractions.
2. Who is leading the campaign?
The campaign is led by Anika Kimble-Huntley, the Chief Marketing Officer of R.I. Commerce Corp.
3. What is the new marketing strategy of Rhode Island?
The new marketing strategy of Rhode Island is to leverage the state’s natural beauty, cultural heritage, and vibrant communities to create a lasting impression on tourists and entice them to explore all that Rhode Island has to offer.
4. What is the role of the local community in the campaign’s success?
The local community, including residents of Rhode Island and tourism leaders, play a crucial role in conveying the warmth and hospitality that make the state truly special. Their support, whether through firsthand recommendations or active involvement in promoting local attractions, enhances the campaign’s credibility and encourages visitors to experience the wonders of Rhode Island for themselves.
5. What is the goal of Rhode Island’s new approach to tourism?
The goal of Rhode Island’s new approach to tourism is to establish the state firmly on the traveler’s map by showcasing the diverse range of activities, landmarks, and cultural experiences that await visitors.
Definitions:
1. R.I. Commerce Corp. – R.I. Commerce Corp. is the organization responsible for promoting economic development in Rhode Island.
Suggested related link:
Visit Rhode Island