Marbella, the picturesque city located on the Costa del Sol, is set to take the European tourism industry by storm in the first quarter of 2024. With its sights firmly set on international markets, Marbella will be making its presence felt at major trade fairs across the continent, showcasing its unique offerings to a global audience.
Councillor Laura de Arce, a key figure in Marbella’s tourism sector, revealed that the city had successfully participated in the ITB Berlin event, held from March 5 to 7. This marked Marbella’s second consecutive year at the prestigious fair, where it collaborated with the Costa del Sol Tourism stand to garner the attention of German agencies and tour operators. Additionally, Marbella will continue its partnership with Costa del Sol Tourism by participating in the upcoming B Travel Fair in Barcelona, a major gathering that attracted over 25,500 attendees and featured more than a hundred exhibitors last year.
However, Marbella’s promotional efforts won’t stop there. From March 18 to 22, the city will host the renowned Traveller Made congress, a highly esteemed event that brings together 850 international luxury travel agencies. This congress serves as a testament to Marbella’s position as a leading destination in the world of upscale tourism.
In a bid to expand its reach even further, Marbella plans to embark on a trade mission to China in collaboration with CTrip, the country’s largest tour operator. This strategic move will include a presentation in Guangzhou, targeting premium tourism and high-end lifestyle travel agencies. Moreover, the city aims to foster connections with potential investors and participate in meetings with the World Tourism Cities Federation, with the objective of organizing the regional assembly set to take place in Marbella in early 2025.
As Marbella braces itself for an influx of tourists and investors, the city promises to showcase its unrivaled beauty and luxury to the world. Stay tuned for the latest updates on Marbella’s journey towards becoming the epicenter of European luxury tourism.
Marbella će zauzeti europsku turističku industriju u prvom tromjesečju 2024. godine
Marbella, slikoviti grad smješten na Costa del Sol, sprema se uzeti europsku turističku industriju olujom u prvom tromjesečju 2024. godine. Stavljajući svoj fokus na međunarodna tržišta, Marbella će se istaknuti na glavnim sajmovima turizma diljem kontinenta, predstavljajući svoje jedinstvene ponude globalnoj publici.
Pitanja i odgovori (FAQ)
1. Gdje je Marbella smještena?
Marbella je smještena na Costa del Sol.
2. Koji su glavni sajmovi na kojima će Marbella sudjelovati?
Marbella je sudjelovala na sajmu ITB Berlin i sudjelovat će na sajmu B Travel Fair u Barceloni.
3. Koje druge aktivnosti Marbella poduzima kako bi proširila svoj doseg?
Marbella planira održati trgovinsku misiju u Kini u suradnji s CTrip, najvećim turoperatorom u zemlji. Također će se povezivati s potencijalnim investitorima i sudjelovati u sastancima s World Tourism Cities Federation.
4. Koje su planirane događanja u Marbelli?
Marbella će biti domaćin kongresa Traveller Made, koji okuplja 850 međunarodnih luksuznih turističkih agencija. Također će biti domaćin regionalne skupštine World Tourism Cities Federation u ranoj 2025. godini.
Povezane poveznice:
– Službena web stranica Marbelle
– World Tourism Organization
– Costa del Sol