Red Deer County council has recently announced its decision to allocate $100,000 to Red Deer Tourism over the next two years, demonstrating its commitment to promoting tourism in the region. This funding is in addition to the $50,000 provided to the tourism organization last year, along with an annual operations fee of $60,000.
The funds will be used strategically to invest in major and regional events selected by an event advisory committee and the leadership of Tourism Red Deer. The objective of this investment is to drive the visitor economy and benefit all stakeholders involved in hosting these events. By funding these key events, Red Deer County aims to create a boost in the local economy and generate significant economic spinoffs.
Last year, Red Deer Tourism successfully organized several major events, including the Red Deer Regional Airshow, the Senior AAA Men’s Baseball tournament, the International Times Powwow, the 2023 WHL Cup, the Canadian Finals Rodeo, and the Agri-Trade Equipment Expo. These events alone generated over $32 million in direct economic impact, and an additional $50 million in indirect economic spinoffs.
Looking ahead to 2024, Red Deer Tourism has outlined an ambitious plan that includes implementing a regional marketing strategy, releasing an updated version of the Visitor Guide, launching a direct-to-visitor email marketing campaign, and expanding its presence on social media platforms. These measures aim to attract even more visitors to the region and increase the organization’s membership base.
Furthermore, Red Deer County council has also agreed to provide $50,000 in funding over the next two years to the Central Alberta Sport Authority, also known as Central Sport. This organization was established following the 2019 Canada Winter Games with the aim of positioning central Alberta as a sports leader. Central Sport plays a crucial role in assisting local sports organizations in attracting revenue-generating events and offering volunteer training programs.
With the recent hiring of a CEO, executive assistant, and the recruitment of over 360 volunteers, Central Sport is well-equipped to support and facilitate various sporting events in the region.
By investing in tourism and sport organizations, Red Deer County demonstrates its commitment to fostering economic growth, attracting visitors, and establishing itself as a prominent destination for sports and tourism in Alberta.
Općina Red Deer County nedavno je objavila svoju odluku o dodjeli 100.000 dolara Turizmu Red Deer u naredne dvije godine, što pokazuje njihovu posvećenost promociji turizma u regiji. Ova sredstva dodijeljena su uz 50.000 dolara koje je organizacija za turizam primala prošle godine, uz godišnju operativnu naknadu od 60.000 dolara.
Sredstva će se strategijski koristiti za investiranje u velike i regionalne događaje odabrane od strane savjetodavnog odbora za događaje i vodstva Turizma Red Deer. Cilj ove investicije je poticanje gospodarstva posjetitelja i korist svim dionicima u organizaciji ovih događaja. Red Deer County cilja na stvaranje poticaja lokalnom gospodarstvu i generiranje znatnih ekonomskih dobitaka donacijom za ove ključne događaje.
Prošle godine, Turizam Red Deer uspješno je organizirao nekoliko velikih događaja, uključujući Red Deer Regional Airshow, turnir za Senior AAA bazu, međunarodni Times Powwow, WHL Cup 2023, Canadian Finals Rodeo i sajam opreme Agri-Trade. Samo ovi događaji stvorili su izravni ekonomski utjecaj od preko 32 milijuna dolara i dodatnih 50 milijuna dolara u neizravnim ekonomskim dobitcima.
Gledajući unaprijed prema 2024. godini, Turizam Red Deer planira provesti ambiciozan plan koji uključuje provedbu regionalne marketinške strategije, objavljivanje ažurirane verzije Turističkog vodiča, lansiranje izravne marketinške kampanje putem e-pošte upućene posjetiteljima i proširenje prisutnosti na društvenim mrežama. Ove mjere ciljaju na privlačenje još više posjetitelja u regiju i povećanje članstva organizacije.
Osim toga, Općinski savjet Red Deer County-a dogovorio se i da će pružiti 50.000 dolara financiranja sljedeće dvije godine Centralnoj sportskoj vlasti Alberte, poznatoj kao Central Sport. Ova organizacija osnovana je nakon Zimskih olimpijskih igara Kanade 2019. s ciljem isticanja centralne Alberte kao sportskog lidera. Central Sport igra ključnu ulogu u pomaganju lokalnim sportskim organizacijama u privlačenju događaja koji generiraju prihode te pružanju programa obuke dobrovoljaca.
Central Sport je s nedavnom zapošljavanjem izvršnog direktora, izvršnog pomoćnika i regrutiranjem preko 360 volontera dobro opremljen za podršku i organiziranje različitih sportskih događaja u regiji.
Ulaganjem u organizacije za turizam i sport, Općina Red Deer County pokazuje svoju posvećenost poticanju gospodarskog rasta, privlačenju posjetitelja i uspostavljanju sebe kao prominentne destinacije za sport i turizam u Alberti.