Travel Associates, a boutique travel agency network, has been selected as the exclusive global campaign partner for New York City Tourism + Conventions in Australia and New Zealand. The partnership comes after a competitive pitch process.
As part of the campaign, Travel Associates will implement a unique content strategy to highlight the luxury experiences and hidden cultural gems in NYC. The content will be curated by a professional travel editor from the agency’s network and will cover everything from the best cocktail bars and cafes to secret locations across the city.
“We are thrilled to launch our global tourism campaign in Australia, a market that brings in an estimated 586,000 visitors to New York City each year,” said Nancy Mammana, chief marketer of New York City Tourism + Conventions. “With Travel Associates and their expert advisors, we look forward to showcasing the countless unique luxury experiences that NYC has to offer.”
In addition to the content strategy, Travel Associates will also design one of its exclusive ‘Signature Itineraries’ for NYC. This luxury holiday package will be tailor-made to meet the specific needs of travelers.
Rachel Kingswell, general manager of Travel Associates AU/NZ, expressed excitement about the partnership and the opportunity to share more luxury hidden gems with their clients. She also highlighted the pride in being chosen as the exclusive partner for New York City Tourism + Conventions due to their expertise and extensive client offerings.
To further promote the campaign, Travel Associates will host a series of trade and client events throughout Australia in 2024. This will provide an opportunity for travelers to learn more about the luxury experiences available in New York City.
The campaign, which will be launched later this month, will include outdoor advertising in major cities, digital promotions, print advertisements, and social media campaigns. With this exclusive partnership, Travel Associates aims to support discerning Australian and New Zealand travelers in realizing their dream luxury holiday in the Big Apple.
Turoperator Travel Associates izabran je kao ekskluzivni globalni partner za kampanju turizma i konvencija za New York City u Australiji i Novom Zelandu. Ova partnerska suradnja dogodila se nakon natječaja.
U sklopu kampanje, Travel Associates će implementirati jedinstvenu strategiju sadržaja kako bi istaknuli luksuzna iskustva i skrivene kulturne dragulje u NYC-u. Sadržaj će biti odabran od strane profesionalnog putnog urednika iz mreže agencije i pokrit će sve, od najboljih koktel barova i kafića do tajnih lokacija diljem grada.
“Oduševljeni smo što pokrećemo globalnu turističku kampanju u Australiji, tržištu koje godišnje privlači oko 586.000 posjetitelja u New York City”, rekla je Nancy Mammana, glavna tržišna stručnjakinja za New York City Tourism + Conventions. “S Travel Associatesom i njihovim stručnim savjetnicima, s nestrpljenjem očekujemo predstavljanje bezbrojnih unikatnih luksuznih iskustava koje NYC nudi.”
Osim strategije sadržaja, Travel Associates će također dizajnirati jedan od svojih ekskluzivnih ‘Signature Itineraries’ za NYC. Ovaj luksuzni putni paket bit će prilagođen specifičnim potrebama putnika.
Rachel Kingswell, glavna direktorica Travel Associates AU/NZ, izrazila je uzbuđenje zbog partnerstva i mogućnosti da podijele više luksuznih skrivenih dragulja sa svojim klijentima. Također je istaknula ponos što su izabrani kao ekskluzivni partner New York City Tourism + Conventions zbog svoje stručnosti i bogate ponude za klijente.
Da bi dodatno promovirala kampanju, Travel Associates će organizirati niz događaja za trgovce i klijente diljem Australije 2024. ove godine. To će pružiti priliku putnicima da saznaju više o luksuznim iskustvima dostupnim u New York Cityju.
Kampanja, koja će biti lansirana kasnije ovog mjeseca, uključivat će vanjsko oglašavanje u većim gradovima, digitalne promocije, tiskane oglase i kampanje na društvenim mrežama. S ovim ekskluzivnim partnerstvom, Travel Associates ima za cilj podržati zahtjevne australske i novozelandske putnike u ostvarivanju njihovog snovnog luksuznog odmora u Velikom Jedu.